City Catering Equipment
Helping City Catering Equipment Stand Out as Ireland's Rational Service Specialists
City Catering Equipment is an Irish-owned business and certified Rational Service Partner. Craig and his team service, repair, and maintain Rational ovens for kitchens across Ireland. They needed a clean, confident landing page that made their specialist status instantly clear and turned visitors into enquiries.
Goal:
To build a clean, professional landing page that immediately communicates City Catering Equipment's status as Ireland's number one Rational Service Partner. The site needed to generate leads and give Craig a digital presence he was proud to put on a business card.
Approach:
We worked closely with Craig to script and shape the page content. The design has visual cues that feel familiar to the Rational brand while remaining distinct. Every section has a clear call to action. The page is fully responsive and built to WCAG 2.2 accessibility standards.
Result:
A stylish, focused landing page that clearly explains what City Catering Equipment offers and who they help. Visitors can find contact details and take action fast. Craig can update content and images himself as the business grows.
The Client
City Catering Equipment is run by Craig Dillon, an experienced catering equipment specialist based in Ireland. Craig and his team are certified Rational Service Partners — one of only a small number in Ireland. They service, repair, maintain, and supply parts for Rational ovens used in restaurants, hotels, cafes, care homes, and food production kitchens across the country.The Challenge
Craig had a clear idea of what he wanted — a clean, professional presence online that showed exactly what he does and who he does it for. He needed a site that felt as sharp and specialised as his service. It also needed to work hard for him without requiring constant updates or technical input.Our Approach
1. Content Scripting Together We worked with Craig to shape and write the page content. We made sure every section was clear, concise, and written for his target audience — busy kitchen and facilities managers who need fast, reliable help.2. Brand-Aware Design The visual style takes cues from the Rational brand — clean lines, strong imagery, and a professional tone — while remaining clearly Craig's own business identity.
3. Clear Calls to Action Throughout Every section of the page leads visitors toward making contact. Phone number, contact form, and service links are always easy to find and tap on mobile.
4. Responsive and Accessible The site is fully mobile responsive and built to WCAG 2.2 accessibility standards. Most visitors to trade service sites arrive on mobile — the experience is seamless on any device.
5. Easy to Update Craig can add and remove images and update wording himself. We handle security and keep the site running smoothly in the background.
The Design Solution
The finished page is clean, sharp, and immediately clear about what City Catering Equipment does. The Rational Service Partner credentials are front and centre. Services are easy to scan. Contact options are always visible. The design feels professional and trustworthy — exactly what a specialist trade service needs online.The Outcome
City Catering Equipment now has a website Craig is proud to hand out on a business card. The page clearly positions him as Ireland's go-to Rational specialist. Visitors understand the service immediately and have multiple ways to get in touch. The site is fast, accessible, and ready to support the business as it grows.Want a new website?
Need a landing page that gets straight to the point and turns visitors into leads?
City Catering Equipment
Live Website Link:https://citycateringequipment.ie/
Target Audience: Kitchens and catering businesses across Ireland that use Rational equipment and need servicing, repairs, maintenance, or genuine parts. Including restaurants, hotels, cafes, care homes, and food production facilities.
Video: Scrolling through the City Catering Equipment website on iPhone. This silent video shows the services, Rational partner credentials, contact options, and overall page design. It has no audio.
✓ Website managed by DesignBurst
✓ Client updates content
✓ Landing page Design
Gallery showcase of the design for City Catering Equipment
An Overview of the City Catering Equipment Website Project by DesignBurst
Show Transcript
"City Catering Equipment is an Irish-owned business and certified Rational Service Partner. Craig and his team service, repair, and maintain Rational ovens for kitchens all across Ireland.
Craig needed a website that was clean, direct, and made his specialist status clear from the start. We worked with him to script the content and build a sharp landing page that puts his services and contact details front and centre.
The design takes cues from the Rational brand while keeping a strong identity for Craig's own business. Every section has a clear call to action. The site is mobile responsive and built to WCAG 2.2 accessibility standards.
Craig can update the site himself and we look after security and maintenance in the background. The result is a fast, professional website that Craig is proud to put on a business card — and one that works hard to turn visitors into enquiries."
WEB DESIGN PROJECT TAGS:catering equipment website design Ireland | catering specialist website | commercial kitchen website design | professional services website Ireland | Rational oven service website Ireland | small business website design Ireland | trades landing page design Ireland | WordPress landing page Ireland