The Data Consultant

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Helping SMEs unlock the power of data

A modern, professional website for The Data Consultant – making data services accessible to small and medium businesses across Ireland.

Goal:
Tracey O’Neill wanted a website that would show how important data is for business, explain complex services in simple terms, integrate her booking system, and work flawlessly on mobile. She also wanted the site to be easy to update.

Approach:
Learn about the business, clients, and website traffic patterns.

Create a simple, professional design that feels warm and trustworthy.

Present each service clearly so business owners understand the benefits without feeling overwhelmed

Ensure the site is fast, mobile-friendly, and easy for Tracey to update.

Result:
A welcoming, professional website that highlights The Data Consultant’s expertise. Integrated Calendly booking makes scheduling simple. SME clients can now access information, understand services, and book appointments quickly.

The Client

Tracey O’Neill runs The Data Consultant, helping small businesses use data to make informed decisions. She focuses on making complex concepts easy to understand and actionable for her clients.

The Challenge

Data is complex, and SMEs often find it hard to understand how to apply it to their business. The old website did not clearly communicate the services or encourage clients to book consultations.

Our Approach

We worked closely with Tracey to learn about her business and her clients’ needs. We mapped out the most common visitor journeys and simplified the site architecture to make services easy to find. Each service page is written to explain the topic clearly and accessibly. Buttons, calls-to-action, and booking links are prominent and easy to use. Mobile and speed optimisation was a priority, so visitors can navigate quickly from any device.

The Design Solution

The layout is clean, modern, and inviting. Colors, images, and typography highlight Tracey’s approachable style. Each service has a dedicated page that explains benefits in plain language. The site integrates Calendly for booking and allows Tracey to manage content without needing technical help.

The Outcome

The Data Consultant website is now professional, fast, and highly usable. It supports Tracey’s mission to make data analysis accessible to Irish SMEs, strengthens her brand, and helps increase referrals.

Want a new website?

If you’d like a professional, approachable website that explains your services clearly and helps clients engage, let’s chat!

The Data Consultant

The Data Consultant website mockup on smartphones showing many pages

Live Website Link:
https://thedataconsultant.ie/

Target Audience: Small business owners who want to use data to improve decisions, operations, and growth but need guidance to make it accessible and practical.

Video: Scrolling through the Data Consultant website on iPhone.
This silent video shows a scrolling preview of The Data Consultant website, including the services, booking systems, updates section and clinic locations. It has no audio.

✓ Website managed by client

✓ Client updates content

✓ Booking system integration

✓ Multi page website

✓ SEO Optimisation

An overview of the project to rebuild The Data Consultant Website

by Marianna Kane | DesignBurst Website Showcase

Show Transcript

“This is the website for The Data Consultant, helping small and medium businesses make sense of their data. Tracey O’Neill wanted a site that explains complex services in simple terms and encourages SME owners to book consultations. Our design is warm, professional, and easy to navigate. Each service has a dedicated page with clear explanations, and the site works seamlessly on mobile devices. Integrated booking means clients can schedule consultations quickly. The result is a website that builds trust, supports Tracey’s business, and makes data accessible to SME's across Ireland.”

WEB DESIGN PROJECT TAGS:
analytics consulting ireland | business data analysis ireland | data clinics ireland | data consultant ireland | data management for small businesses | data quality audits | data services for smes | data strategy ireland